search engine optimization

What is SEO?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the higher ranked on the search results page means more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients. Effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Web Wizard Creations and SEO Servizio
Web Wizard Creations (WWC) and SEO Servizio are online marketing and SEO companies specializing in driving site specific traffic to websites. WWC & SEO Servizio takes a comprehensive approach that achieves short term and long term search traffic that converts to leads and sales.

The goal is to reach search and web traffic specific to customers who are interested in your products or services. Through Search Engine Optimization (SEO) of your site, your website will generate web traffic that converts into leads and sales.

WWC/SEO Servizio creates a personalized plan for each website. Every company has its own goals, budgets, and resources. WWC/ SEO Servizio works with you to maximize your results based on your situation. No website is too small or too large for effective search engine optimization and increasing leads and sales.

Core Tactical Elements To Our Plan
1.  Website Needs Analysis
2.  Load Analytics
3.  Research Keyword Relevance
4.  Meta Tag modification
5.  Page Title modification
6.  Incorporate (build) Keyword Specific Pages Within The Website
7.  Build Keyword content
8.  Social Media/Blog
9.  Link Building
10. SEO Continuity
11. Online Community
12. Monthly Reporting

Why Hire an SEO Specialist
People are using the web as their new yellow pages. Now with a few clicks on the web a person can find a list of websites with what they are looking for. People searching Google and Yahoo are 90% of all web traffic. 99.7% of all search traffic clicks the websites that are on the first 10 listings of a search page. Fifty percent of all people searching keywords enter website #1 thru #10 on the search listing for that keyword phrase.

Keywords/ Traffic Monthly (Google)
WWC/SEO Servizio creates keyword phrase tracking lists that focus on keywords specific to your business. Through a complex comparison test, WWC/SEO & Servizio ranks the keyword phrases to target based on traffic, competition, direct relevance to leads and sales, current rank, and more.

The most important thing to understand about keyword phrases is that people search a variety of different terms for the same thing. Most people search questions like “how do I,” “I want to,” or “looking for.” It’s important to find out all the different variations and which ones have more traffic and focus on those keyword phrases. It is WWC/ SEO Servizio's job to find the most searched keyword phrases and then get your site ranked for them. WWC/SEO Servizio also uses tools to find out what your competition is ranking for.

WWC/SEO Servizio will work with your web site, blog and social media web sites to implement short and long term online marketing campaigns.

Website Needs Analysis
The Website Analysis is broken down into two parts. The first being the internal structure of the site. This relates to how the web site is structured for navigation, internal/external links, text, and setting up analytics software to track conversions and traffic.

Quick examples on some sites
WWC/SEO Servizio has worked with companies in the past that has a photo as their entire homepage. Google only picks up text, so Google has no keywords from their homepage to rank in its search engine. If there is no text relevant on what people are searching, no one will find you. This is true for all search engines.

With the needs analysis, WWC/SEO Servizio looks at everything on the site from meta tags, title of pages, all links on the site, url's, and everything else on the site to find ways to make what you already have indexed better in search engines.

The second needs analysis is external. This is creating a profile of who the target audience is for the your site’s services and the keywords associated with your target audience, and analysis of competition on major keywords to create ongoing strategy for keyword optimization. During the analysis period, a 4 to 6 month plan of the keywords that we are going after is created. This allows for a tangible result to the progress of your site.

Also, extremely important is that the analytics code be immediately installed onto the site. Then through conversion tracking, you can determine how the keywords and traffic is working. A million visitors doesn’t mean anything if they don’t covert into leads or sales. There are many ways to get poor traffic to the site that looks good from a volume stand point that never converts into leads or sales.

As part of the needs analysis, WWC/SEO Servizio will create a blog optimized for information and your site. The blog serves three purposes. The first, being a way to communicate with future clients. The second, a way to support the link building process explained below, and third, it is one of the easiest ways to get new content. Blogs have the ability to get instant traffic as they are listed by time in blog search engines.

Competition Sites
As part of the needs analysis, we create a profile for who your competition is. It is important to understand how optimized the competition is and to find keywords that we can rank faster that have good traffic. We also use a tool where we can see what keywords they rank for and the traffic they get. This works great in creating our list of keyword phrases we are targeting. To be successful in SEO we have to optimize each keyword better than the competition for that word so we need to know what keyword phrases are worth going after.

Link Building
Link building is the most important aspect to search engine traffic and rankings. Proper link building delivers high conversion traffic and is considered up to 80% responsible for website traffic. Link building is how search engines determine your site’s importance. Also, through link building we are telling the search engines what is important on your site.

The text that is linked (anchor text) is just as important as the link itself. If we want to rank for Grosse Pointe Real Estate then we want to create links that have the text Grosse Pointe Real Estate to the optimized page for Grosse Pointe Real Estate. One common problem is people may link the word Grosse Pointe Real Estate to multiple pages which confuses search engines as to which is the most important page to rank for Grosse Pointe Real Estate.

Link building will be an essential ongoing feature of website optimization which is needed on a monthly basis.

Baseline stats related to link building
WWC/SEO Servizio starts a baseline looking at key stats associated with your site. WWC/SEO Servizio looks at a variety of key performance indicators and creates a chart for you to monitor your sites progress. The baseline demonstrates quantitative results that support the understanding of how WWC/SEO Servizio accomplishes its goals. Stats consist of indexed links, pages, rankings, and more.

SEO Continuity
WWC/SEO Servizio will work on a monthly basis to optimize new and old content, meta tags, and market trends. Any new information will be optimized to make the best difference on the web. Also, every month we monitor tracking of keyword rankings and competition. The goal every month is to increase the number of keywords that your site ranks for and increase traffic. A constant increase in traffic can be shifted due to market trends like less people searching on the web in the summer.

Important to understand with site rankings and traffic is that Google and Yahoo like new content. For a site to continue to rank no matter how good the SEO work was the site has to be updated on a regular basis. Once a site stops with regular updates the site will start to lose it rankings.

The better the content on your site, the more this allows yourself to be seen as an expert in your specific area. This is important as people search social bookmarks, blogs, message boards, and other sites that create a good reference to you.

Free Quote
WWC/SEO Servizio will create a specific SEO plan for every customer based on needs and budget. Call today and talk with one of our Seo Specialists for your free quote.


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